Instagram has well surpassed 1 billion monthly users, which is no surprise considering how the app blends the personal and professional with each new feature. If you’re wondering whether a meaningful segment of your audience spends time on the platform, the answer is most likely a resounding yes.
Who uses Instagram?
Long the home of influencers, artists, small and large brands, and everyone in between, Instagram has become one of the most popular social media platforms specifically for teens and younger adults. Use of the app gradually drops off with age but stays consistent across all genders. For home buying customers are under 40, then Instagram needs to be incorporated into your brand strategy.
What kind of content should you post on Instagram?
Diversity with consistency reigns supreme on Instagram; lush photography, clever trend usage, and selfie-style videos that speak directly to your audience can all bring in new users to your channel. Keep them there with a cohesive theme and regular content to make the algorithm happy. Consider creating Instagram stories and reels to keep your audience engaged.
Why should your business use Instagram?
You should prioritize Instagram within your content marketing strategy if your target audience is under the age of 40, not only real estate, but lifestyle, e-commerce, or otherwise visually-heavy business.